The United Kingdom’s Advertising Standards Agency is apparently investigating Nebeski nebo for misleading ads, especially promotional material – including both videos and screenshots – that were used leading up to the game’s release on both PC and PS4.

Various outlets have picked up the news from a Reddit pošta made by user AzzerUK who contacted the ASA about Nebeski nebo, stating that the game did not live up to the standards for which it had been advertised and promoted on the Steam store, in interviews, in trailers and in general by Hello Games.

The ASA responded to AzzerUK informing him that they are investigating Nebeski nebo to see if the game lives up to what was advertised in the screenshots, the videos, the interviews and what was promoted through websites and their previews, such as the ones posted up by IGN… specifically the ones posted up by IGN.

The ASA is serious when they investigate and they previously had EA removed ads for Dungeon Keeper due to the ads being misleading. They don’t play around.

Technically they could have the ads, screenshots and promotional material for Nebeski nebo scrubbed from being displayed in the U.K., if they deem the content misleading.

What’s interesting is the list of comparisons they want to make between the promo content and the actual game. As posted on Reddit, the list is below.

Video:

• Dizajna korisničkog sučelja
• Ponašanje broda u letenju (u formaciji; s 'putnikom'; leti blizu tla)
• Ponašanje životinja (u stadima; uništavanje krajolika; u vodi; reakcija na okolinu)
• Svemirska borba velikih razmjera
• Strukture i zgrade kao na slici
• tekuće vode
• Speed of galaxy warp/loading time
• Sistemi za nišanjenje

Slike:

• Size of creatures (9)
• Behaviour of ships and sentinels (4, 5 and 8)
• Structures and buildings as pictured (3)

Stranica trgovine općenito:

• Kvaliteta grafike
• Reference na: nedostatak ekrana za učitavanje, trgovačke konvoje između zvijezda, frakcije koje se bore oko teritorija

That’s not even to mention the claims about Nebeski nebo having multiplayer, which turns out doesn’t actually exist in the current iteration of the game.

According to AzzerUK, the ASA informed wrote that…

“The outcomes of ASA investigations are cross-applicable to other marketing making the same claims, so any decision reached in relation to the Steam page would apply to other advertising for No Man’s Sky where the same (or materially similar) claims appear.”

This means that if the content is deemed misleading in the U.K., and changes would have to be made to the digital storefronts selling the game, then it would apply retroactively to all the storefronts.

This probably explains why Hello Games have been neck-deep in patchwork at the moment and staying eerily silent, because if the comparisons are made and Nebeski nebo isn’t up to scratch to what they’ve been promoting… well, advertising for Nebeski nebo will be exiled into no man’s land.