E3 2020 navodno se pomiče prema slavnim osobama, utjecajima i potrošačima

Čini se da događaj koji donosi jezu, nove igre, neugodne trenutke i svjetske premijere mijenja brzinu. Prema novom izvješću, Udruga za zabavni softver (ESA) razmatra premještanje lica E3 sljedeće godine na nešto više "privlačno" i "zadivljujuće". A da bi to učinili, glavne su osobe poznate osobe i influenceri.

If the ESA isn’t leaking personal information regarding attendees and other crucial data, then you can find it battling different countries and their gambling law to save loot-boxes and microtransactions.

And if the ESA isn’t attempting to save live-service mechanics as if they were a dame in danger, then you can find the software association company trying to give E3 (which is going through an identity crisis) a facelift.

Prema publikaciji stranice gamesindustry.biz, saznajemo da je ovo fokusiranje na prikupljanju većeg broja ljudi, vjerojatno mladih u skladu s jezikom, i povećanja broja s obzirom da E3 zaostaje za ostalim igrama:

"Prema prijedlogu ESA, marketinške aktive koje uključuju slavne i utjecajne osobe postale bi ključno obilježje izložbe E3. Teren na palubi uključivao je primjer Los Angeles Lakersa koji igra košarkašku video igru ​​pred navijačima i spomenuo je službene odnose s talent agencijama poput CAA i UTA. "

The publication site also reveals that “queuetainment” is going to be a thing in that it acts as “direct marketing opportunities” aimed at “attendees as they stand in line.” Additionally, this is due to the ESA’s membership pool approving 10,000 badges for consumer attendees in 2020, coupled with a system that lets attendees book time slots for specific games through a mobile app:

“While waiting times would be shorter as a result, the pitch deck also described plans for “queuetainment” — essentially direct marketing opportunities aimed at attendees as they stand in line.

 

With this greater focus on consumers, E3 may be reorganised so it has an “industry-only” day on Tuesday, before opening its doors to the public from Wednesday.”

Given that the ESA wants to promote stuff to people while waiting or standing around by using famous entities such as the Los Angeles Lakers playing basketball games in front of fans or having the Creative Artists Agency (CAA) or the United Talent Agency (UTA) doing stuff near attendees only means to “attract” more people.

Prema aktivistu i analitičaru socijalne pravde Danielu Ahmadu, E3 zaostaje za svojim kolegama:

Da bi se razjasnili gornji brojevi, oni ne predstavljaju stvarni broj posjetitelja, već broj unosa tijekom vremenskog okvira. To znači da je Gamescom 2019 tijekom četiri dana podijelio 373,000 zapise.

Jedna od mnogih primjedbi koju ESA želi učiniti za E3 2020 je sudjelovanje u novim medijskim partnerstvima s plaćenim podacima:

 

Finally, we’ll see if more celebrities, influencers, and consumers will play a role in increasing the number of attendees and the like when E3 2020 rolls around.

(Slika zaglavlja dopuštena od gamedaily.biz)