Na ovogodišnjoj Europskoj konferenciji žena u igrama koja će se održati u Londonu u Engleskoj, SimBin će biti domaćin trkačkog turnira samo za žene pod nazivom "Žene i kotači". Događaj bi trebao proslaviti žene u automobilskoj industriji, kao i žene u e-sportovima. Postotak prihoda ostvarenog od događaja također će ići u dobrotvorne svrhe usmjerene na žene.
After receiving some “positive feedback” from top name car manufacturers about focusing on a female-centric e-sports competition, SimBin studio head, Allan Speed, explained that he thought it was a good idea to move forward with trying to pressure more women to get involved with e-sports…
"Oduševljeni smo objavljivati Žene i kotače. Kao programer, svjesni smo ženskog sudjelovanja u Esportsu. Oko 7% naših natjecatelja su žene. Nevjerojatno, to je vjerojatno više od prosjeka. Želimo vidjeti više žena koje uživaju u uzbuđenjima i izlijevanju virtualne pjesme, a Esports uopće. Na SimBin smo postigli 50 / 50 ravnotežu spolova u našoj radnoj snazi studenata, pa smo mislili da ćemo pokušati potaknuti više žena da se natječu i na našim natjecanjima. "
SimBin je poznat RaceRoom Racing iskustvo, RACE Pro, GTR Evolution i GT Legends. They’ve made mostly PC- fokusirani trkaći naslovi s nekoliko crossoverova na teritoriju kuće konzole.
They’re hoping to ride the wave of the current gender-focused media campaigns that have been widely broadcast across the entertainment landscape, from television to movies to video games.
The press release indicates that there are pay gaps, misogyny and inequality rife within the gaming industry, and that they need to balance this out by making women-only teams, leagues and competitions. The press release states…
"[E-sportovi su] gdje se žene mogu natjecati na jednakom terenu za igru s ljudima, ali trenutno Esports ima brojne izazove za ravnopravnost spolova i sudjelovanje. Približno 50% igračica video igara sada je žensko, ali taj broj dramatično pada na 15% za Esportsove gledatelje i samo 5% za Esportsove igrače. Stručni Esports ima velike jazne zarade između muškaraca i žena, plus mizoginije i online zlostavljanje predstavljaju značajne probleme. "
There are a lot of wide-sweeping assumptions going on there, especially considering that the reason there are earning gaps in pay between men and women in e-sports is because you have to win to earn money. Competitions typically don’t award losers the same as winners.
Nevertheless, Marie-Claire Isaaman, CEO of advocacy group Women in Games, believes that by making more women-only groups in the e-sports sector, more women will magically take an interest in motorsports equivalent to men, mentioning in the press release…
"Šteta nam je potrebna momčad isključivo žene, lige i natjecanja u Esportu, ali sve dok se sektor potpuno ne sastaje, postaje ravnomjerniji spol i poduzima korake za iskorjenjivanje online zlostavljanja i mizogine, oni predstavljaju odličan način da se uključe više žena izgradnjom zajednica , povjerenje i vještine. "
This line of thinking seems to indicate there’s some sort of barrier keeping women out of motorsports altogether. A key element here in the argument that misogyny, pay gaps and harassment have dwindled interest in racing e-sports runs counter to real life interest in real life motorsports. As noted above, they claim only 15% of e-sports viewers are female. However, according to Nielsen Media’s statistics, the percentage is closer to 23% of viewership being females. The thing is, there’s nothing keeping females from watching e-sports.
It’s identical to real life sports. ESPN, FS1 and NBCSN focus mostly on the 18-34 male demographic when it comes to sports, and for the most part that’s who the majority of the audience is who tunes in, according to Užasno objavljuje and Eurosports’ korporativno izvješće.
There’s no patriarchal force field preventing women from watching motorsports on TV or via live-stream, nor is there some energy barrier preventing them from attending motorsports events or even buying racing games. In fact, Quantic Foundry’s report indicated that only 6% of the female gamers that took part in their survey had any interest at all in playing racing games, which seems to fit in line with Simbin’s stats showing that only 7% of their racing audience are females.
Perhaps the low viewership of e-sports racing, and participating in e-sports racing may simply be due to the fact that majority of females just aren’t as interested in virtual motorsports? But that’s likely not going to stop some companies from attempting to drag women into hobbies in order to balance the “gender divide”.