Electronic Arts i drugi vrhunski izdavači već dugo streme za igrama kao uslugom, za razliku od igara kao proizvoda, ponajviše zato što je puno više novca u prisiljavanju ljudi da plaćaju periodične naknade za pristup igrama, za razliku od toga da ljudi samo jednom plate. posjedovati naslov. Pa, izvršni direktor EA-e, Andrew Wilson, dodatno je zacementirao točku da zaista žele oduzeti vaša vlasnička prava na vašim igrama u sljedećih dvije do pet godina.
In a conference call following EA’s earnings being posted, GamesIndustry.biz captured a noteworthy quote from Wilson to investors, where he explained that within the span of two to five years, they want to further pursue streaming and subscription services…
“For many of those things, we actually think the time horizon is about five years-plus, but things like cloud and streaming we believe is in the 2-5 year time frame. When we think about subscription, we’re already seeing return from that and the combination of that with streaming in that 2-5 year time horizon could be very meaningful in terms of revenue addition for us.”
EA već ima pristup EA i pristup podrijetlu, jedan je za Xbox Jedno i drugo je za PC korisnici. Obje usluge rade isto: daju igračima pristup popustima na igrama, besplatnim probama i sposobnosti preuzimanja i igranja igara s EA Vault za $ 5 mjesečno.
The “games as a service” maxim has been talked about a lot by most top publishers, but infrastructure never really allowed for it to happen conveniently. Services like OnLive and Gaikai tried, but they didn’t last very long due to the costs of operation versus the amount of users who could actually afford it both financially and bandwidth wise. Gaikai was later acquired by Sony and it was turned into PlayStation Sada, što se također bori, zbog visokih troškova i na financijskoj i na mrežnoj strani.
For Wilson, bandwidth caps from ISPs and high costs of entry for subscription streaming services be damned. He believes that consumers will be subscribing and streaming games regularly within the next two to five years, saying…
“As we think about media consumption over the last five years, the greatest disruptor has been the combination of streaming and subscription. It’s changed the way we watch television, it’s changed the way we listen to music, it’s changed how we think about ownership versus access, and we believe that ultimately the culmination of streaming plus subscription will also be a great disruptor to our business. And you’ve seen us investing there for a number of years. It was some years ago that we started our first streaming tests, and we continue those tests and we continue to work with other key large scale partners on how we think streaming might work for our business in the future. We saw us launch EA Access and Origin Access, and you should expect us to continue to push in growing the opportunity in and around subscription and delivering more value for our players on both of those vectors.”
What’s bizarre about the statement is that there hasn’t been any added value for the end-user. The cost of subscription fees pales in comparison to what you could pay for a used game from Amazon, eBay or even GameStop. According to most survey data, people don’t even have enough time to play through the whole back catalog anyway, so from a content-to-price perspective, who exactly is the market for this high-end subscription streaming service?
It’s a bold direction in which to focus the company, especially given that PlayStation Now hasn’t really taken off. OnLive never really took off. And Microsoft’s cloud services still haven’t been a viable solution for delivering streaming games. Maybe EA know something the rest of the market doesn’t.